Volkswagen’s Iconic Gewürz Ketchup Brings German Flavor to Norwood

Volkswagen enthusiasts in the U.S. just got a little taste of Germany, and it’s not what you’d expect. While many think of the Jetta or the innovative ID.4 when they hear the name VW, this time it’s all about the sauce—specifically, Volkswagen’s famous Gewürz Ketchup. Yes, you read that right! The beloved German condiment, traditionally paired with VW’s currywurst sausage, has officially crossed the Atlantic.

Volkswagen’s Flavorful History

Volkswagen has been producing its own line of food products for years, and none is more popular than the currywurst and its signature ketchup, first created in 1973 at their Wolfsburg headquarters. While the currywurst sausage has been a staple for workers in Germany, the Gewürz Ketchup that complements it has developed a cult following, with many Volkswagen fans trying to bring bottles back to the U.S. after visits to the plant.

This ketchup isn’t just any tomato sauce. It’s a uniquely spiced, flavorful condiment that fans swear by. It’s such an essential part of the VW experience that it was once sold under an official Volkswagen part number!

Limited Time, Big Impact

In 2024, for the first time ever, VW Gewürz Ketchup was made available to U.S. customers, as part of Volkswagen’s 75th anniversary celebrations. The demand was incredible, with the limited stock snapped up almost immediately through VW’s DriverGear merchandise portal. And while many enthusiasts missed their chance to grab a bottle, they can still experience a taste of Germany at ChainFEST, the gourmet food festival happening in Los Angeles on October 5th.

Closer to Norwood, while you’re out enjoying a meal at local favorites like Lewis’ Restaurant & Grille or Castle Island Brewing’s taproom, it’s fun to imagine how VW’s ketchup might pair with their famous comfort food or pub fare. Maybe one day, a bottle of Gewürz Ketchup will find its way to the tables of these beloved spots.

Why Volkswagen Fans Love Gewürz Ketchup

Part of what makes VW’s Gewürz Ketchup so special is its connection to the broader Volkswagen culture. For many, it’s not just about cars but the memories and unique experiences associated with the brand. Jamie Orr, a Volkswagen enthusiast featured in the brand’s anniversary campaign, shared that for years he’s been bringing back bottles of this special ketchup from Germany to share with fellow fans. It’s these kinds of stories that showcase the deep, passionate relationship between VW and its community.

Next time you’re cruising down Route 1 or headed to the Automile, it’s worth remembering that VW isn’t just about sleek rides like the Atlas Cross Sport or Taos—it’s also about the stories and small joys, like a bottle of Gewürz Ketchup, that make being a part of the Volkswagen family truly unique.

Visit Nucar Volkswagen of Norwood for More VW Adventures

Here at Nucar Volkswagen of Norwood, we’re proud to be part of the rich heritage that VW has built over the past 75 years. Whether you’re looking for a new or used car, we’ve got a wide range of options, including the spacious Volkswagen Atlas and the sporty Jetta GLI, perfect for your next road trip to Borderland State Park or a game at Gillette Stadium. Plus, with our Happy Car Guarantee and 20/200 Protection Plan, you can drive with peace of mind.

At Nucar, we care about our community, and that’s why we participate in programs like Nucar Cares to give back. Stop by and see us on the Automile or visit our website to explore our inventory and learn more about our services. After all, Everyone Loves a Nucar!